The Okie Drifter dates back to the late 1950s. This unique design was originally developed by Maxwell Manufacturing and distributed by Grizzly Tackle. Rights were later sold to Luhr Jensen in the 70’s. The design was changed to an injected polystyrene which rendered the Okie opaque and less effective. Several other companies have made versions of the Okie, but all were opaque. Translucency is an important factor to the Okie’s success. Now, over 60 years later, Robolize is pleased to present the first translucent re-creation modeled after the design of the original Maxwell Manufacturing Okie Drifter. What’s old is new again.

If you want to learn more about the Okie Drifter and its history, please read the "The Greatest Steelhead Lure Ever" article by Bill Herzog.  His article is the most comprehensive article written about the Okie Drifter.  It explains all you need to know about how it started, how it evolved over time, why it was such a good lure, and even how to fish it.

A percentage of profit goes to Hatchery And Wild Coexist.   Fish hatcheries play an important role in wild fish recovery and providing abundant fisheries.  Robolize fully supports the mission and will ensure the Okie Drifter is used to benefit our fisheries.
Please visit Hatchery and Wild Coexist to learn more. https://hatchery-wild-coexist.com/

About The Colors

The color pallet has been reduced to only a few translucent colors.  The colors and names are not intended to replicate the legacy colors.  We are still working on developing a match for the classic Sunrise color and when that is ready, it will be called Sunrise.  We plan to add additional colors over time.

Make Your Own Colors

You can use the Clear/You Paint color to make your favorite color using nail polish, paint, or dye.  Here are some examples.

Thank You

Thank you to all who contributed in some way to help make this happen!  Don New, Bill Herzog, Randall Bonner, Larry Stamp, Josh Nilsen, Alex Fotenos, Mike Lane, Ryan Clark, Connor Davidson, and Mike Voss.